Master Your Website with TattooNOW's Builder: Gabe Ripley's Guide
Introduction
"There's no one-size-fits-all when it comes to building a website," Gabe Ripley declares as he embarks on a detailed walkthrough of TattooNOW's updated website builder as of August 2025. This insightful session focuses on empowering tattoo business owners to craft personalized, dynamic websites from scratch, highlighting the ease and customization opportunities presented by this new tool.
Exploring Templates vs. Custom Builds
Gabe starts by addressing a common dilemma: using templates versus building from scratch. "I always end up just building from scratch," he mentions. Gabe suggests that templates serve as a useful reference, but crafting a website from the ground up using universal elements like headers and footers allows for greater control and customization.
Understanding the Builder's Key Features
Add Elements Drawer: Starting with basics, Gabe navigates through adding elements using the '+' sign which opens the "Add Elements" drawer, critical for managing layers, pages, and sections.
Typography and Branding: Gabe emphasizes the importance of setting typography and brand voices early in the process. "Spend a minute and figure out your font pairings," he advises, noting that these elements build a cohesive brand identity.
SEO and Metadata: "Slow down for SEO," stresses Gabe, as he discusses integrating tracking codes, custom CSS, and managing metadata which is crucial for search engine visibility.
Harnessing the Power of Pop-Ups and Sections
Understanding the utility of pop-ups, Gabe explains how they can be used creatively for registrations, catalogs, or special promotions. This includes using multiple pop-ups that enhance user experience on your site.
Mobile Vs. Desktop: Designing for All Screens
Acknowledging the shift to mobile-first designs, Gabe walks through the desktop and mobile modes. "While mobile is primary now, the design often starts on desktop for ease," he notes, though users should ensure they're optimized for mobile viewing.
The Benefits of Automated SEO Integration
Highlighting automation, Gabe describes the advantages of integrating Google Tag Manager, setting default fonts and colors, and leveraging AI for content management, saving time and effort for busy tattoo studio owners.
Conclusion
For tattoo businesses seeking greater control over their digital presence, Gabe Ripley’s session on TattooNOW's builder is a goldmine of information. By focusing on building custom websites with thoughtful design and automation, business owners can ensure their online identity is as unique and compelling as their art. "Take the time to set it up right," Gabe concludes, inviting users to explore the full potential of its capabilities toward achieving an engaging online experience.
